SPARK Business Brokers was approached by Woodcraft Design and Furnishings, a Central Florida-based company specializing in custom furniture design and manufacturing for the hospitality industry. The founder-owned business, renowned for its high-quality craftsmanship and personalized service, sought a buyer who could honor the company’s legacy while providing the resources needed to support its future growth. With a focus on expanding into new markets and continuing its legacy of excellence, Woodcraft engaged SPARK Business Brokers to facilitate the sale and ensure a smooth ownership transition.

Woodcraft’s primary goal was to find a financial investor who shared their commitment to quality and customer satisfaction. The founder sought to retire and wanted to ensure the company’s legacy was preserved and that its growth potential could be fully realized under new ownership. The client desired a seamless sale process, with an emphasis on maintaining the company’s reputation and long-term customer relationships, while also securing the necessary capital resources to enable future expansion into untapped markets.

SPARK Business Brokers developed a tailored strategy to achieve Woodcraft’s objectives by executing the following steps:

• Business Assessment: SPARK conducted a thorough evaluation of Woodcraft’s operations, financial performance, and market positioning. This comprehensive assessment highlighted the company’s strengths in custom furniture manufacturing, operational advantages with modern CNC technology, and its strong client relationships within the hospitality industry.
• Strategic Investor Identification: Leveraging our extensive investor network, SPARK identified the Merak Group, a Miami-based private equity firm with experience in growing founder-owned businesses. Merak Group was selected as the buyer based on its industry expertise, operational resources, and alignment with Woodcraft’s vision. The Merak Group’s hands-on investment approach and focus on long-term growth made the team an ideal fit.
• Confidential Marketing and Positioning: SPARK developed customized marketing materials that showcased Woodcraft’s unique value proposition, emphasizing its reputation for craftsmanship, strong customer relationships, and growth potential. Throughout the discreet process, strict confidentiality was maintained to protect the business’s relationships with employees, customers, and suppliers.
• Negotiation and Deal Structuring: SPARK played a pivotal role in negotiating favorable terms for both parties, ensuring that the founder’s vision for the business was upheld. Deal structuring involved maintaining the core values of quality and customer service, while also positioning Woodcraft for operational expansion under the new ownership of the Merak Group.
• Due Diligence and Closing: SPARK facilitated a smooth due diligence process, ensuring that all financial, operational, and legal information was thoroughly vetted and exchanged between Woodcraft and Merak Group. SPARK’s guidance ensured a timely closing of the $2.6 million transaction, allowing for a seamless ownership transition.

Thanks to SPARK Business Brokers’ strategic approach and deep industry expertise, Woodcraft Design and Furnishings was successfully sold to the Merak Group for $2.6 million. The deal not only secured a promising future for the company but also preserved the founder’s legacy of quality craftsmanship and client satisfaction. Under the new ownership, Woodcraft is now well-positioned to tap into new markets and drive continued growth, while maintaining the values that have helped make it a leader in the custom hospitality furniture industry.